News
Global media company Haymarket buy the rightcaravan4u and rightmotorhome4u websites
Haymarket were so impressed with the successful launch of the rightcaravan4u website they approached White Agency and bought not only rightcaravan4u but also the rightmotorhome4u website which launched in February 2008. Adding value to their current business, both websites will support the Classifieds sections of Haymarket’s leading touring and motorhome publications Practical Caravan and Practical Motorhome.
Press release from Haymarket:
Haymarket Consumer Media today announced its acquisition of www.rightcaravan4u.co.uk and www.rightmotorhome4u.co.uk.
The online classifieds for used tourers and motorhomes will join a caravanning and motorhome portfolio that includes Practical Motorhome and Practical Caravan, in print and online, and holiday booking site Caravan Sitefinder .
Haymarket acquired the sites from the White Agency, an East Yorkshire–based marketing firm that will be retained by Haymarket to continue site development.
Kevin Costello, managing director of Haymarket Consumer Media, said: "Our strategy in this market is to be the leading provider of information to consumers, online or in print."
"The acquisition of these sites, alongside that of www.caravansitefinder.co.uk in 2007, is a further demonstration of our commitment to being as successful online as we have long been in print."
The sites are easy-to-use and allow buyers to browse hundreds of quality-approved used tourers and motorhomes from dealers across the UK.
Rightcaravan4u.co.uk was originally launched in autumn 2007 as a free service to the dealer network of Swift Group, the UK’s largest manufacturer of caravans and motorhomes.
The site was "an instant success with users" according to Richard White, managing director of the White Agency. It was easy and quick to get around, and offered a fast search facility, said White, but it also succeeded because "it brought a guaranteed standard of used product to the internet for the first time".
It will now offer dealers free online classified advertising, as well as the opportunity to publish their stock in the pages of Haymarket's Practical Caravan and Practical Motorhome magazines.
Sister site Rightmotorhome4u.co.uk will launch this week at the National Boat Caravan and Outdoor Show at Birmingham's National Exhibition Centre (NEC).
And, in March 2008, Practical Motorhome will launch a print classified section for used motorhomes taken from the Rightmotorhome4u.co.uk.
White said that Haymarket "will be able to add a much wider media package to dealers and consumers and we are delighted to have been retained to further develop this industry leading package".
